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Direct
Selling Tips |
Direct Selling Tip:
Balancing Sales with Sponsoring
Do you know how to row a
boat? That’s right…row a boat.
If you answered yes to this
question, then congratulations you also
know one of the greatest secrets to creating
lasting success in Direct Sales. Growing
your business the “smart” way
is very much like rowing a boat.
Let me explain. First, when
rowing a boat, it is vital that you have
both oars in the water and you are rowing
them simultaneously. What happens if you
have only one oar in the water? No matter
how fast you row, you will simply spin around
in circles. Here in lies the connection
between rowing a boat and building your
business. You simply must have the oars
of both sales and sponsoring at work in
your business before you can truly make
any progress toward your destination or
goal.
Secondly, when rowing, the
speed of the boat is determined by the personal
strength of the person doing the rowing.
Just like the athlete who wants to move
swiftly through the water, you must also
develop the “mental muscle”
by continuing to fine-tune your skills and
putting what you learn into practice every
day.
Lastly, isn’t it true
that any boat ride, whether you are racing
toward the finish line or meandering through
a lovely lake is much more fun when you
have others along for the ride? When you
share your business opportunity with someone
special, you extend an invitation to join
you on a journey. As the time tested saying
goes, “The more the merrier!”
Take a look at your business
to see if you have been “rowing with
both oars in the water.” If you are
not making the progress you want, chances
are you are not balancing your daily activity
with both sales and sponsoring. So make
the commitment, cast off the line, and row
toward your goal with strong, consistent
strokes. Before you know it – you
will arrive at your destination!
Direct Selling Tip:
Beat the Summertime Slumps
Ward off the dreaded sales
and sponsoring summer slump by adding a
little sizzle with the “F” word…
FUN!
Customers and prospects
are yearning to add a little excitement
to their lives – especially during
the summer. Make sure your shows, parties,
and team events deliver an extra element
of fun by incorporating creative ideas like
these:
Team Bonding BBQ: Create
a sense of unity by inviting team members
and their families to a backyard BBQ. Have
everyone bring a dish to make preparation
a breeze and set aside some time near the
end to recognize the spouses and children
of your team members. Want to add a little
humor? Why not present a “Frozen Dinner
Award” to the husband of the team
member who held the most shows during the
previous month. Take this opportunity to
let all spouses know their support is crucial
to their partner’s success. Make the
kids feel special by presenting each with
a special ribbon. Explain when they help
around the house and “cheer mom on”
they are helping to make her business a
great success.
Pedicure in the Park: For
those of you who offer a line of products
that include pedicure items, gather guests
around a baby swimming pool in your backyard
for a summer time pedicure party! It’s
fun and unexpected. While they soak their
toes in the warm water you can share additional
beauty products for the face, hands, and
body.
Playtime at the Park: Gather
Moms for a product demonstration at a local
park or playground. Bring along a teen to
help keep an eye on the kids while the moms
have a little playtime of their own –
learning about and buying your products!
Marvelously Memorable: What
can you do to ensure your message lingers
in your prospect’s mind long after
your presentation is over? One creative
member starts her presentation wearing sunglasses
(of course she takes them off right away).
She explains that her “future is so
bright, she has to wear shades” and
can’t wait to share why. It’s
a fun way to share her enthusiasm and sets
the mood for a fun and relaxed presentation.
She ends the presentation by giving a pair
of play sunglasses with a tag attached which
has her name, phone number and the following
message: “Your future can be as bright
as mine! Let’s explore the possibilities
together”.
About
The Author:
Jane Deuber is a Co-Founder of www.DSWA.org
(the only association dedicated to the needs
of the independent party plan and network
marketing professionals).
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