It’s probably one of the best secrets in the Network Marketing industry today. But is it really a secret? It’s something we all should know. But sad to say, it remains a large secret to the majority of our industry.
A prospect that comes to you is substantially more valuable than any prospect you could ever approach.
There is so much difference between the two, there is no comparison. One of the reasons so many fail in our industry is because they are approaching prospects that don’t need or want our services or product in the first place. Friends, family, and the average Joe on the street doesn’t care what we are selling or doing. They do not need or want our product or need our service.
The truth of the matter is you can continue to force your message upon people and you may find an interested prospect here and there. But who wants to make 200 dials just to find 5 warm bodies to talk to. There are so many different approaches and techniques that you can master, but continuing to talk to prospects, that do not have any interest in you, your product or service will lead to network marketing frustration.
Find people that are already sold on your idea. People are looking for solutions. People are looking for someone to help them. It may be someone drowning in debt. It may be someone ready to get out of the rat race. If they continue down the same path, it will never change.
So, where do you find these people and how do you get them to come to you?
Good question. Develop an online presence. Be a person that can be trusted. Be a person that brings value to your prospect. This won’t happen over night, but in time you will be known as someone who can lead others to success. Through time and consistency, you will develop relationships and relationships lead to partnerships.
Take the time to listen to your prospect and find out what it is they really want. Invest in them. Spend time listening and discovering their wants and needs. When you can do this, When you can help them find answers, success and partnerships will come easily.
Start developing your online presence today and watch your network marketing business grow.